SIP Wine Club

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Celebrate every day

Created to empower wine lovers of all levels to discover, purchase and enjoy wine, SIP Wine Club gives Members access to a diverse selection of wine with opportunities to enjoy wine tastings, unique private label selections and member only discounts.  With expert guidance and unmatched convenience, everyone from those just starting to explore the world of wine to a seasoned sommelier can easily find their go-to wines or discover new flavor profiles.

Select from two distinct membership offerings: 

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SIP Complimentary Membership

  • Ability to purchase wines at tastings and on the SIP Online Wine Store at wholesale pricing + 25% (wines must be purchased by the case unless otherwise indicated)
  • Access to Esplanade Private Label Wines at wholesale pricing + 25% (wines must be purchased by the case)
  • Access to SIP Online Wine Store with over 500 wine selections
  • Access to SIP Try and Buy Events (educational series)
  • Access to Grand Wine Tastings (based on community size, event may be held at another Esplanade)
  • Secondary access to wine lockers (based on availability)

Please note: the pricing of the wine lockers will vary by community and the pricing of the wine lockers is subject to changeThe ability to attend Wine Tastings is not guaranteed due to the space and availability of the events.

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SIP Premier Membership

$150 Annually

  • Annual Gift:  $90 Value (to include two bottles of Esplanade Private Label Wine)
  • Access to Wholesale pricing at wine tastings and the SIP online wine store (by the case COST + 15%)
  • Access to Private Label Wines (by the case COST + 15%)
  • Access to SIP Online Wine Store with over 500 wine selections
  • Priority Access to sign up for SIP Try and Buy Events (educational series)
  • Priority Access to sign up for Grand Wine Tastings (based on community size, event may be held at another Esplanade)
  • VIP 1 Hour advanced access to Grand Wine Tastings
  • Access to sign up for allocated or select wine tastings and offerings
  • Priority access to the Wine Locker Program (based on availability)

Please note: The pricing of the wine lockers will vary by community and the pricing of the wine lockers is subject to change. The ability to attend Wine Dinners and Wine Tastings is not guaranteed due to space and availability of the events.

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The Story

Private Label Wine

About the maker | Jon Hirsch had a lifelong dream to prove that a great bottle of wine does not have to be out of reach from the everyday consumer and from that, Inception Wines was born.  Inception Wines first produced three wines totaling 600 cases.  As any good entrepreneur does, he aimed for the stars and got in front of a local Beverly Hills restaurant group and sold all 600 cases in the blink of an eye.  From there his orders doubled year over year, now producing over 20,000 cases annually.  As his winery production grew, so did his popularity and now Jon and Inception Wines boast clients such as The Wolfgang Puck Restaurant Group and Delta Airlines where his wines are poured exclusively for the Delta One Cabin.

Private Label Selections

Pinot Noir ~ With grapes grown in the renowned Santa Barbara County, this boisterous Pinot has a nose of dried tart cherries, black raspberries, oolong tea, and osmanthus flower, with a hint of sea salt. This dry and savory wine has good fruit concentration delivering solid tannin with well-balanced acidity.

Cabernet Sauvignon Reserve ~ This Paso Robles Cabernet Sauvignon is a great expression of what the region can deliver. This wine is full bodied with a robust nose of black cherry, warm spice and vanilla. On the palette you will also taste notes of smooth rich plum and dark berries, currant and espresso.

Chardonnay Reserve ~ Santa Barbara Country not only delivers great pinot noir but also boasts incredible chardonnay due to the chilly ocean air entering the valley from west to east. This wine boasts notes of candied citrus, gala apple, dried apricot, fleur de sel and butterscotch-starting out rich then settling with a nice acidity that frames the wine.

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